Last week China was introduced to Hip Hop 360 (www.hiphop360.cn). The brand new ‘Home Of Hip Hop’ , based in Amsterdam and Shanghai, is an online music magazine targeting China’s youth market. HH360’s main goal is to promote Western and Chinese hip hop culture while functioning as the gateway to China for Western artists & brands.
The website also has a special DJ page and DJ TLM is the first DJ to be featured.
In 2011 TLM made a special Hip Hop 360 mixtape when the site was being built. Now that the site has been launched, the mix has also been released to the public. Enjoy!
Through co-operation with local partners, and HH360 web content in Mandarin-Chinese, artists & brands are able to communicate directly with Chinese fans to expand their reach. China has become the third largest market in the entertainment & media industry and has the world’s largest online population with close to 600 million Internet users.